la valee
des cygnes
la valee
des
cygnes
Project in collaboration with Valenciennes Tourist Office.
Project in collaboration with Valenciennes Tourist Office.
5 months
3rd year
Team of 4
service
UX Designer
UI Designer
My role
5 months
3rd year
Team of 4
My role
UI Designer
UX Designer
Initial brief
1.Becoming a welcoming territory
1.Becoming a welcoming territory
2.To create a new district where people can meet and enjoy the arts.
2.To create a new district where people can meet and enjoy the arts.
Interviews with tourists who have already been to Valenciennes
Interviews with tourists who have already been to Valenciennes
We got a lot of insights
We got a lot of insights
Lack of communication
Communicate only on Facebook
the poor image of valenciennes
Lack of tourist evidence
Aging image of tourist offices
Nowadays, people get their information on the internet and no longer go to tourist offices.
our Personas
“Les promeneurs chaleureux”
Live near Lille
Come by train
Enjoy time together
“Un temps pour moi, un temps pour nous”
From Brussels
Have a one-year-old baby
Art lovers
Architect & surgeon
Staying at Royal Hainaut ( hotel)
ideation phase
Workshop with the Valenciennes Tourism Office
To go from 13 pre-concepts to 3 pre-concepts
Throughout the project, we organized workshops with the tourist office to create a project that truly reflects the city of Valenciennes.
3 pre-concepts
Au fils du temps
Take a tour of the town, following the stories of historical figures from Valenciennes.
Creativita
A strong artistic direction with the symbol of Valenciennes, the swan. Collaborative exhibitions.
alternative visite
Take a photo tour of the city to create your own map and keep it as a souvenir.
We chose to keep elements of each for our final concept
la valee des cygnes
3d by Paul Gutierrez
la valee des cygnes
La Vallée des Cygnes is an alternative way to visit the city, with themed routes designed to help visitors discover the city from different angles.
The name is inspired by the legend of Valenciennes, historically known as "Val en cygne".
my work
the web application
During this phase, I developed the application that guides tourists through the different routes on offer, as well as informing them about the various points of interest.
my work
the web application
Choice of the route
The map of the city
Pop up with information
We chose the webapp because it's less expensive for the city and also because tourists don't need to download an application.
my work
the design system/ accessibility
Accessibility for physical disabled persons
For the choice of the colors, we took into account the color blindness so that each tourist can benefit from the device.
Signage element
The system has been designed to be easy to install and remove. The city can easily modify a route.
Steel fixation
Modeling and tests
Being on site, we decided to test our solution with the public.
We tested shapes to see what would be best suited to our solution, but also easy to produce and more adaptable to poles and life in the city.
We tested our routes around the city to see where we could place our node points to indicate the different routes correctly.
And to see if the selected itineraries were suited to the various themes we had identified.
So we asked these people to give us their opinion, so that we could make any necessary improvements.
We noticed that people were curious and came forward to see, and the QR code linking to the webapp was scanned several times.
Click to see
the Reel
At the start of the project, we noticed that the tourist office had very little presence on social networks (only on FaceBook and not on a regular basis).
We've created various graphic elements that can be used by tourists to promote their trip to Valenciennes, as well as by the tourist office to promote their events.
We also thought about inviting influencers to test tourism in Valenciennes and share their experience on their social networks, as we know that many people today are looking for recommendations on social networks.
Communication
Workshop with the Valenciennes Tourism Office To validate the concept
Building different themed routes
Quicker version to set up
We've come up with a simpler version.
Instead of knotted stitches, we can use vinyl stickers.
With this version, the city can test the desirability of the concept.
Vinyl
other projects
lack of communication
Communicate only on Facebook
the poor image of valenciennes
Lack of tourist evidence
Aging image of tourist offices
Nowadays, people get their information on the internet and no longer go to tourist offices.
our Personas
“Un temps pour moi, un temps pour nous”
From Brussels
Have a one-year-old baby
Art lovers
Architect & surgeon
Staying at Royal Hainaut ( hotel)
“Les promeneurs chaleureux”
Live near Lille
Come by train
Enjoy time together
ideation phase
ideation phase
Throughout the project, we organized workshops with the tourist office to create a project that truly reflects the city of Valenciennes.
Workshop with the Valenciennes Tourism Office
3 pre-concepts
We chose to keep elements of each for our final concept
Au fils du temps
Take a tour of the town, following the stories of historical figures from Valenciennes.
Creativita
A strong artistic direction with the symbol of Valenciennes, the swan. Collaborative exhibitions.
alternative visite
Take a photo tour of the city to create your own map and keep it as a souvenir.
3d by Paul Gutierrez
la valee des cygnes
la valee des cygnes
La Vallée des Cygnes is an alternative way to visit the city, with themed routes designed to help visitors discover the city from different angles.
The name is inspired by the legend of Valenciennes, historically known as "Val en cygne".
my work
the web application
During this phase, I developed the application that guides tourists through the different routes on offer, as well as informing them about the various points of interest.
my work
Choice of the route
The map of the city
Pop up with information
We chose the webapp because it's less expensive for the city and also because tourists don't need to download an application.
the web application
my work
the design system/ accessibility
For the choice of the colors, we took into account the color blindness so that each tourist can benefit from the device.
Accessibility for physical disabled persons
Signage
element
The system has been designed to be easy to install and remove. The city can easily modify a route.
Steel fixation
Modeling and tests
Being on site, we decided to test our solution with the public.
We tested shapes to see what would be best suited to our solution, but also easy to produce and more adaptable to poles and life in the city.
We tested our routes around the city to see where we could place our node points to indicate the different routes correctly.
And to see if the selected itineraries were suited to the various themes we had identified.
We noticed that people were curious and came forward to see, and the QR code linking to the webapp was scanned several times.
So we asked these people to give us their opinion, so that we could make any necessary improvements.
Communication
At the start of the project, we noticed that the tourist office had very little presence on social networks (only on FaceBook and not on a regular basis).
We've created various graphic elements that can be used by tourists to promote their trip to Valenciennes, as well as by the tourist office to promote their events.
We also thought about inviting influencers to test tourism in Valenciennes and share their experience on their social networks, as we know that many people today are looking for recommendations on social networks.
Workshop with the Valenciennes Tourism Office To validate the concept
Building different themed routes
Vinyl
Vinyl
Quicker version to set up
We've come up with a simpler version.
Instead of knotted stitches, we can use vinyl stickers.
With this version, the city can test the desirability of the concept.
other projects